Reducing the cost of multimedia services deployment

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May 30, 2007

According to Atreus Systems, a supplier of provisioning software for Internet-based communications, and also according to BEA Systems, overall, integrated offerings will enable telecom service providers and mobile device developers to greatly accelerate product rollout.

A VoIP (Voice over Internet Protocol) software product developer and an SOA (service oriented architecture) provider are jointly developing Web services tools aimed at lowering the cost of multimedia services deployment.

The two companies, which announced an alliance late last week, said they would employ two key tools:

According to Chris King, senior director for worldwide telco markets ar BEA Systems, since early in 2006, several telecom providers have invested heavily in voice telephony systems, and need help developing IP-based services.

King said the biggest orders today are for IP-oriented services that require speed and bandwidth. "However, most telco systems are not designed for this."

He added that LSF is the ideal system for bridging this gap. "Liquid services will tie the old world to the new."

According to King, telecom engineers have unique skills but not many of them are familiar with IT concepts.

Overall, the SOA features inherent in LSF provide "modules of code that turn into understandable interfaces for telecom IT personnel and programmers," King said.

According to Ken Workun, director, business development, Atreus Systems, X-Authority code provides a set of tools to enable developers to create applications and composite IP services.

"The concept is to allow the interconnection of various services so we can eliminate islands of information."

Using xAuthority, developers can create "seamless" instant messaging, video and VoIP services, he said.

For instance, in a proof-of-concept project, Atreus and BEA developed a unified messaging system that connected short message service (SMS) to a home security system.

Homeowners could enter the house by punching a specific code number on a security key pad. Each occupant had his or her own code.

The system could be configured to send a text message to inform parents that their children had entered the house. Workun said other possible services could include connections between VoIP devices and IP-enabled TV units.

For example, an IP-TV viewer can receive instant alerts from the television screen whenever a call is received on his phone. One Canadian telecom industry expert said carriers will benefit from the Atreus-BEA offering if it can deliver on the promise to shorten deployment time and allow telcos to reuse existing networks.

"Telcos have invested heavily in networks and if they can reuse such parts as backbone components and just add applications and provisioning software that will result in big savings," said Roberta Fox, principal of Fox Group Telecom Consulting Inc. in Mount Albert, Ont.

She said time to deployment costs have often plagued telecom carriers. It usually takes one to two years to develop services and products in the telecom world, but the estimated lifespan of these products are about eight to 10 years.

On the other hand, information technology products are developed from six to nine months on average, but only have a lifespan of one to three years.

"It will be interesting to find out how much faster the products can be developed with this alliance," she said.

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Source: IT World Canada

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