Validating Web services email addresses

October 10, 2006

StrikeIron Inc., provider of the Web Services Marketplace, announced that it has partnered with ActivePrime. As part of the agreement, ActivePrime will integrate StrikeIron’s Email Verification into their CleanCRM Data cleansing software tool.

CleanCRM is part of the CleanData Toolset and is designed for a company’s complete standardization of content/data. It also allows organizations to reduce the duplication of CSV files. API’s are available to hook directly to salesforce.com , Siebel CRM OnDemand, and SalesLogix.

ActivePrime CleanCRM imports and exports data directly from a CRM system allowing users to review and edit the matched results.

Using advanced duplicate-matching algorithms, CleanCRM combines fields from disparate records to form a single, accurate record. As their first offering ActivePrime will be integrating StrikeIron’s Email Verification Web Service into its salesforce.com CleanCRM tool.

Customers will automatically engage the WS upon sign in.

“StrikeIron’s Marketplace API complements ActivePrime’s Content Initiative by providing a rapid deployment platform for a wide range of information types,” said Mark Taylor, executive vice president, marketing and business development, ActivePrime, Inc.

“Information accessed through StrikeIron along with ActivePrime’s CleanData ™ suite of content, data cleansing and standardization solutions offers the market greater value and more reliable business information.”

"The StrikeIron Email Verification Web Service instantly determines the validity of an email address or domain.

Users simply provide an email address and this Web service will return a true or false by contacting the email owners’ SMTP servers to validate an address without sending an email. This helps to reduce spam by blocking email that is sent from invalid email addresses and ensures that email addresses are validated before they are entered into a CRM database.

“Clean data is at the heart of successful CRM implementations. Invalid email addresses not only increase cost and waste time, they increase the chance that a company will be put on a spam list, significantly hampering future customer communications.

StrikeIron’s Email Verification Web Service is a great addition to ActivePrime’s data cleansing tools,” said Bob Brauer, president and CEO of StrikeIron.

“Leveraging our platform and our various Web services offerings help our partners grow and scale without adding extra overhead, additional complexity, and significant expense.”

Source: Web Services.org

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