January 13, 2004

ONS is key to the commercialization of the EPC network, which was developed by a public-private initiative coordinated by the Auto-ID Center at the Massachusetts Institute of Technology in Cambridge, Mass. Without it, trading partners using EPC can only transmit product information directly using "point to point" communications, Hutchinson said.

In design, ONS is very similar to the DNS, which links requests for user-friendly domain names to numeric IP addresses, said Jon Brendsel, director of EPC Network Services at VeriSign.

That made VeriSign, which manages the DNS root servers for the .com and .net Internet domains, a natural candidate to run the ONS root server, Hutchinson said.

"They have a long term standing in the community, with the knowledge and capabilities to support ONS," she said.

VeriSign beat out a number of other competitors to win control of the ONS root server, though EPCglobal would not comment on which or how many other organizations submitted proposals to manage ONS.

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